The market for natural beverage products is booming. And this growth is strongly influenced by the consumers’ changing lifestyles and choices. Consumers are making their food purchasing decisions based on more than just the norm; convenience, price, and taste. Other factors such as health and wellness, safety, social impact, and experience now have strong influences on their choice of the food and beverages they eat and drink. Thus, there is an increase in the demand for more products from the natural food and industry.
Typically, natural products are free from artificial sweeteners, colors, flavor, and additives such as stabilizers. They undergo minimal processing and are made exclusively from natural ingredients. They are sometimes called organics. These kinds of products are now in demand higher than they were before. Foodservice providers now offer these products as part of their adjustment to the changing needs of their health-conscious customers.
Natural beverages are of products of a sector of the beverage industry. This natural drink sector is further segmented into non-dairy beverages, coffee & tea, beer & wine, and others. Beverage makers have turned to make drinks with more natural ingredients and less artificial processing. Though these products are appealing to consumers, it is imperative to establish distribution channels for consumers to access them.
Natural beverage distributors are links between the makers of the natural beverage products and the consumers. They are traditional distribution channels for consumer products. The supply chain, which starts with manufacturers and ends with the consumer, exemplifies the crucial role of the distributors to the success of the supply chain and the industry as a whole.
A strong working relationship is essential to achieve desired results while working with a distributor. Manufacturers invest in developing a good rapport with desired distributors. Besides, the distribution of goods, a distributor is a valuable source of feedback. Information provided by distributors helps the manufacturers to get insights on the performance of their products.
To access natural beverage distributors, a directory of specialized beverage distributors or general food and drink distributors is needed. In this directory, phone numbers and email addresses are provided.
Notable natural beverage distributor companies include Power Brands, Rainforest Distribution, and Texas Specialty Beverage. Some of these companies offer special services for startups. They’re also independent distributors who deal with the distribution of natural beverages.
Natural drinks manufacturers, however, are going beyond traditional ways of distribution to ensure that products reach the consumers. They are utilizing new approaches like online platforms, which allows the manufacturers to have direct access to the consumers. The implications of this on the conventional distribution process may suggest that natural beverage distributors are no longer required.
However, this may not be the case, as there are various opportunities for development that make natural beverage distributors relevant to the natural beverage industry. This will be possible if they take advantage of the technology advances and take new approaches to how the business is operated.